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    July 2009
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    Today is:
    Saturday, July 4
    [ View Full Calendar ]
    Upcoming Events
    Annual Conference
    Savannah, Georgia,
    Nov 19-21, 2009

     
    Time to do post-recession planning

    With glimmers of hope that the recession has stabilized and recovery is less than a year away, it’s time to do post-recession planning for your program.

    We know this recession is a “game changer,” and that programs will emerge different, some prospering, some fading.

    New online delivery of courses, eMarketing advances, consolidation and collaboration, streamlined staffing structure, and other emerging models are just some of the forces that just might have a big impact on lifelong learning programs moving forward.
    LERN will have a special session at the big annual conference in Savannah on “After the Recession: Your Program’s Future” that addresses the new environment and what programs need to do now to plan for post-recession growth and prosperity.

    A new professional development and designation specifically for lifelong learning and continuing education programs will start in September.

    The Certified eMarketer (CeM) designation will be offered both online this fall and at the Winter Institutes.

    For those new to eMarketing, a Certificate in eMarketing will be available. For details, click here
    New course analysis tool coming!

    A new analysis tool will tell you what courses each of your participants are most likely to take next. 

    The new tool will produce thousands of dollars of additional income for your program each year.

    From the data, you will be able to email each of your past participants and suggest the
    1-3 courses they might like to take next. 

    The service is free to LERN members.  You simply email your data in an excel sheet or other ASCII format to LERN, and then get back the results.

    The final Savannah conference brochure is being mailed this month. The big annual LERN conference this year will have 3 SuperThemes:
      New Media
    Beating Tough Times
    The Future
    More new technology sessions include YouTube, Web Site 2.0, Twitter, Retention Analytics and more. 
    Click here for conference info.
    New sessions on using YouTube and online videos for your web site will be presented by Jennifer Selke and Guy Felder at the big LERN conference this year.
    Shocking poll:

    Most want to work from home

    The results are shocking. Most LERN members want to work from home, but don’t.  This from the results of LERN’s exclusive survey of LERN members.  Some 64% of members responding to a LERN poll indicated they want to work one or more days a week from home.  The other one-third said they preferred to stay working in an office.

    The results indicate a huge shift will be taking place in the field. Currently only about 17% of LERN members currently work one or more days a week from home, according to another LERN poll taken earlier this spring.

    Getting from 17% to 64% will mean a big change in how your program is run.  LERN will offer an online course on “The keys to successful telecommuting” September 1-30. Email TammyP@lern.org for info.
    Do you want to work one or more days from home?
    Yes
    No
    Paid Webinars

    Surveys That Work
    Wed. July 8, 2 pm ET

    Sales Forecasting for Continuing Education
    Tues July 14, 2 pm ET

    Pricing Tips
    Thurs. July 16, 2 pm ET

    21st Century Job Descriptions
    Tues. August 12, 2 pm ET

    25 Ways to Stay in Touch with Your Customers
    Wed. August 26, 2 pm ET
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      About LERN
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    LERN (Learning Resouces Network) is an international association providing information, marketing and consulting services to any organization offering continuing education and lifelong learning programs
    Tags: Continuing professional Education, Distance Learning, Adult Education, contract training, seminars, consulting, conferences, community education, certificate programs, staff training, recreation, online courses, marketing, teachers, brochures, program development, needs assessments, customer service, promotion, market research, William Draves, Nine Shift, LERN, Learning Resources Network.
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